129 million consumers reached with health messages

SHOPS Plus implemented social and behavior change communication campaigns that used mass media, digital health, and interpersonal communication channels to reach more than 129 million consumers with health messages. 56,944,525 of those consumers were reached from 2019 to 2020. The project carried out 316 campaigns in seven countries: Afghanistan, Haiti, India, Madagascar, Nepal, Nigeria, and Senegal.




Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

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