Improve the technical, institutional, and financial sustainability of ASMO

SHOPS Plus provides technical assistance to the Afghan Social Marketing Organization (ASMO) to improve their evidence-based decision making skills, inform the design of their programs, and build their organizational capacity in areas such as governance, communications, and financial controls. SHOPS Plus is also working with ASMO to develop its strategy and new business development plans to improve the organization’s sustainability. In the absence of other significant private sector health actors in Afghanistan, ASMO’s sustainability is linked to sustaining supplies of health products to those currently obtaining these products from private sector sources.

Learn more about total market approach and pharmaceutical partnerships and social marketing.

See all Afghanistan program components. 

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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.