Improving diarrhea management practices

In India, nine percent of deaths for children under-5 are due to diarrhea. While the majority of caregivers seek care for their child’s diarrhea, only 60 percent of children under the age of five received oral rehydration salts during their diarrheal episode and 24 percent received zinc treatment. The project is implementing mass media, community events, and integrated diarrhea prevention and management campaigns to increase children under-5 caregivers’ awareness of the benefits of using oral rehydration salts and zinc to properly manage cases of diarrhea. SHOPS Plus will partner with marketers of ORS and/or zinc to ensure the availability of these promoted products at community engagement events.

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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.