Globally, one in four people with tuberculosis live in India where an estimated 2.8 million individuals develop TB each year, and 435,000 die of the disease. The project is conducting desk research and a formative study to inform the development of a social and behavior change communication strategy and campaign for and in coordination with the Central Tuberculosis Division, Ministry of Health and Family Welfare, and the government of India. Social and behavior change communication activities will focus on improving health seeking behavior, improving the adoption of standards for TB care by health care providers and improving treatment adherence among TB patients.
The project works with other organizations, mechanisms, and platforms to implement the National Strategic Plan (2017-2025). Unlocking resources outlined in the plan and shaping the TB market by developing mechanisms for TB care are the integral elements. The project will focus on:
- Demonstrating the National Urban Health Mission and Revised National TB Control Program integration in select cities to increase TB notification and improve treatment adherence among patients
- Developing innovative mechanisms for door-step delivery of services and products (e.g. quality drugs, diagnostic services, nutrition) through e-market players for patients in the private sector)