Increase demand for family planning and maternal and child health products
SHOPS Plus uses social behavior change to target key family planning and child health behaviors, knowledge, and attitudes. SHOPS Plus messaging is designed to raise awareness, reduce misinformation, and address barriers that prevent people from adopting family planning and child health behaviors. In Haiti, SHOPS Plus uses multiple communication channels to target specific audiences and achieve wide reach, including radio, community promotion, digital messaging, and social media.
SHOPS Plus also markets its brand of socially marketed condoms, Feeling Plus, and supports branded marketing for two brands of home water treatment products, Gayden Dlo and Puritabs.