Increase demand for priority health products

SHOPS Plus supports ASMO in implementing evidence-based demand generation strategies. These activities are informed by evidence from project studies and surveys completed to identify and describe key barriers to the use of these products and inform content development and media selection to improve media campaigns. SHOPS Plus’ strategies aim to bridge gender gaps in access to information, by prioritizing inter-personal interactions in women-only spaces, such as beauty salons, to inform Afghan women of the availability of priority health products that are available to use for her and her family.

Learn more about family planning, child health, social and behavior change, and pharmaceutical partnerships and social marketing.

See all Afghanistan program components. 



Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.