Increasing adoption of safer sexual practices among youth

SHOPS Plus is promoting the adoption of safer sexual practices, including delaying sexual debut and using modern contraception to avoid unintended pregnancies. One intervention focuses on reaching youth through an enter-educate campaign with MTV’s Staying Alive Foundation. The project is conducting formative research inform the development of the campaign, which include mediums such as, TV and radio serial dramas, social media and on the ground activations. The campaign will address normative barriers to contraception and sexual health needs among youth and to sensitize them on the advantages of abstinence and delaying sexual debut.

Additionally, the project is designing and implementing youth engagement campaigns that will connect with this target group through digital media and link them to the enter-educate campaign. These events will be held at youth congregation points such as, malls, campuses and cinemas. The project is also implementing workplace interventions to educate and connect youth with credible and confidential information on family planning that is introduced through life skills training.  

Learn more about social and behavior change, corporate engagement, and family planning.

See all India program components.

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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.