Increasing adoption of safer sexual practices among youth

SHOPS Plus is promoting the adoption of safer sexual practices, including delaying sexual debut and using modern contraception to avoid unintended pregnancies. The project conducted formative research to inform the development of our communication campaign, which includes TV commercials, a radio drama series, social media campaigns, and on the ground activations. The campaign addresses normative barriers to contraception, the sexual health needs among youth, and common misconceptions. The project partnered with MTV’s Staying Alive Foundation to reach youth through a campaign that educates while it entertains and helped the Ministry of Health and Family Welfare to produce a TV campaign to promote the use of condoms.

The project is implementing workplace interventions to educate and connect youth with credible and confidential information on family planning that is introduced through life skills training. This includes a smartphone app and chatbot to help link employees to relevant information in a private manner, and access to a helpline with trained counsellors in family planning.

SHOPS Plus has also spearheaded the establishment of the Condom Alliance, a partnership made up of more than 25 members from the condom industry to foster public-private cooperation in the condom market.

Learn more about social and behavior change, public-private engagement, and corporate engagement.

See all India program components.

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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.