SHOPS Plus developed a provider-driven social behavior change strategy that raises community awareness and encourages care-seeking behavior for tuberculosis. The strategy addresses societal barriers such as stigma and individual care-seeking behaviors such as openness to seeking diagnosis, follow-through with referrals, and adherence to treatment. The project is working on changing the behavior of private providers by promoting the adoption of standards for care that enhance the patient experience. It also gives providers tools to educate community members on tuberculosis, including information about symptoms and treatment. The project draws on human-centered design, which identifies the behavioral bottlenecks that impede behavior change.