SHOPS Plus is working with CRS to launch a new zinc and ORS co-pack with a focus on rural districts, where diarrheal disease is more prevalent. The project conducted qualitative research with caregivers of children under five to better understand diarrhea care seeking and treatment perceptions and practices. These findings will inform social behavior change messages as CRS promotes its new co-pack.
SHOPS Plus is also conducting a survey to measure availability and visibility of zinc and ORS. The results of the survey will identify which areas have insufficient access to zinc and ORS and CRS will conduct special distribution and promotion efforts in these areas. An endline survey planned for 2020 will show the progress that CRS has made in making ORS and zinc more accessible.