Through the promotion of family planning products and services, SHOPS Plus helped couples and single women plan their pregnancies to avoid unintended pregnancies, particularly while Zika is a threat. The project promoted the use of condoms by couples who are expecting or have reason to think they might be. SHOPS Plus also promoted the use of mosquito repellent for women who are pregnant or have reason to think they might be.
The project integrated Zika communications to the range of issues the project addresses. It developed messages based on regional best practices and Haitian-led solutions, including ones related to pregnancy prevention with family planning, transmission prevention with condoms, bite prevention, self-diagnosis and referral, and antenatal and perinatal care.