Reaching thousands in Haiti with key health messages through Facebook

SHOPS Plus is reaching Haitians with important family planning and child health messages in Haitian Creole through Facebook. According to Hootsuite (a social media management company) the Caribbean island nation boasts 1.6 million Facebook users. More than 40 percent of these users access Facebook daily. The Haiti team has live streamed video several times, reaching more than 11,000 Facebook users from April to August 2018.

Below are some of the most popular posts (click on the first two posts to watch the videos):

Above: Djina Guillet Delatour, SHOPS Plus Haiti’s Training Coordinator, delivered important child health messages during a Facebook Live video in August 2018. Above: Djina Guillet Delatour served as a guest speaker on a local television show, Viv en Santé. She spoke about the social and health consequences of early pregnancy and the importance of preventing early pregnancy among young people.

Above: Djina Guillet Delatour served as a guest speaker on a local television show, Viv en Santé. She spoke about the social and health consequences of early pregnancy and the importance of preventing early pregnancy among young people.

Above: The SHOPS Plus team in Haiti held an event in August 2018 in celebration of International Youth Day. It featured a popular local DJ and a group of young actors and performers. The purpose of the event was to promote priority health services among youth.

In Haiti, SHOPS Plus uses multiple communication channels to target specific audiences and achieve wide reach, including radio, community promotion, digital messaging, and social media. Since its launch in April 2018, the SHOPS Plus Haiti Facebook page has garnered 2,000 likes. 

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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.