SHOPS Plus emphasizes private sector engagement at ICFP

Amina talking to a visitor at the booth
Amina Dorayi, SHOPS Plus family planning technical director  for Nigeria, shares publications at the booth with conference attendees. | Credit: Gloria Nantulya​​

On November 12-15, 2018, the international family planning community converged in Kigali, Rwanda to share best practices, celebrate successes, and chart the way forward at the International Conference on Family Planning.

SHOPS Plus shared new insights on private sector health through oral and poster presentations, and at a booth in the exhibition hall during the four-day conference.

Michelle demos the new tool to visitors at the booth
SHOPS Plus modeling and segmentation advisor, Michelle Weinberger, demos the new family planning market analyzer at the booth. | Credit: Gloria Nantulya

At the conference, the project launched the Family Planning Market Analyzer, a new tool that combines data from Demographic and Health Surveys and FP2020’s projections of modern contraceptive prevalence to allow users to explore potential scenarios for a total market approach.

 “What has been really amazing is hearing people raise private sector issues as part of a discussion or asking questions about private sector engagement at sessions that are focused on perhaps public sector issues,” said SHOPS Plus Deputy Director, Caroline Quijada, following the conference. “Even at our booth, there were many people coming by and saying they work with the private sector or that they are part of the private sector, and how much information can you share with us about my country or this particular activity.”

Kylie presenting in a room full of people at ICFP
Kylie Graff, SHOPS Plus regional manager for Nepal and Pakistan, presenting on the sustainability of local social marketing organizations. | Credit: Sujan Karki

Interest in the private health sector was high. More than 500 visitors stopped by the SHOPS Plus booth and close to 400 participants attended a SHOPS Plus oral or poster presentation. The presentations focused on a range of issues including social marketing, a private sector mapping, and exploring new ways to use existing data. 

“I am thankful to be able to participate in this conference,” remarked Dr. Isseu Touré, SHOPS Plus chief of party for Senegal, who gave a poster presentation at the conference. “As I am dealing with how to make the contribution of the private sector useful for the country [Senegal], I attended a lot of sessions. What I learned is that generally the link between demographic dividend and universal health coverage is understood. We have a lot of commitment from the government in African countries because they understand the concept very well and they know what to do. However, I think the problem is how to move from engagement to action.” 

Isseu presenting her poster to at ICFP
Touré presenting a poster on engaging the private sector in family planning through a mapping in Senegal. | Credit: Gloria Nantulya

SHOPS Plus is strengthening governments’ ability to steward the private sector, through the use of a multi-pronged approach that includes conducting assessments, facilitating the development of private sector organizations, building the capacity of ministries of health in public-private partnership frameworks and mechanisms, advocating for policy reforms, and facilitating dialogue between stakeholders. 

Photo of two attendees in the SHOPS Plus photo frame at the booth
Delegates at the conference stopped by the booth to take a photo in the SHOPS Plus picture frames. | Credit: Gloria Nantulya

Learn more about our public-private engagement work, see the full list of SHOPS Plus presentations at the conference, and watch highlights from the conference in the video below. 



Technical Area
Health Area



Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.