A SHOPS Plus poster on the launch and execution of a digital health platform in Haiti won an award at the 2018 Global Digital Health Forum on December 10-11 in Washington, D.C. The poster, titled “A multipronged digital communication approach to humanitarian and health needs in Haiti,” was one of three winners.
SHOPS Plus monitoring and evaluation director for Haiti, Veldony Argant, presented the poster at the forum and participated in the winners’ Lightning Talks session on the second day of the event. The poster shared implementation insights for rolling out multipronged approaches to digital health communication in health and humanitarian contexts. It also highlighted lessons learned and results from digital surveys and two-way engagement.
Launched in 2016, the digital health platform quickly and cost-effectively provides crucial health messaging – allowing the SHOPS Plus to send targeted SMS as well as providing on-demand content through interactive voice response messages. The content includes a variety of health topics, such as cholera, Zika, child health, and family planning. With a subscription base of nearly 100,000, SHOPS Plus added mobile market and demographic surveys, family planning reminders, and peer stories as additional opportunities to engage beneficiaries.
Communication via mobile phone is a key component of the SHOPS Plus communications strategy as a complementary channel to radio, community promotion, and social media. This activity created a unique opportunity to share health information via multiple digital modalities with beneficiaries and, in turn, learn from these beneficiaries about their key health questions and behaviors.