Webinar: Two tools for a total market approach in family planning

October 24, 2019

To best target resources to improve contraceptive access, equity, and choice, family planning program implementers need to understand where women obtain their contraceptives now and in the future. SHOPS Plus created two interactive data visualization tools to address this need: Private Sector Counts, which shows the past and present situation across multiple countries, and Family Planning Market Analyzer, which shows projections of what the future could look like for individual countries.

On October 24, SHOPS Plus, USAID’s flagship private sector health project, hosted a webinar to show how these two complementary tools help family planning program implementers. The webinar featured a demonstration of both tools as well as exploration of how the tools could be used together in a particular country context, such as Tanzania. 


  • Sarah Bradley - Global Research Director, SHOPS Plus
  • Maureen Ogada-Ndekana - Chief of Party for Tanzania, SHOPS Plus
  • Michelle Weinberger - Senior Associate, Avenir Health, and Modeling and Segmentation Advisor, SHOPS Plus

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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.