India Formative Evaluation of Innovative Condom Interventions
Title: India Formative Evaluation of Innovative Condom Interventions
Principal Investigators: Andy Bhanot and Mehak Mann
Timeline: August 2019 - January 2020
In India, SHOPS Plus aims to increase the use of family planning , maternal, neonatal and child health and tuberculosis treatment products and services among the urban poor by harnessing the potential of the private sector and catalyzing public-private engagement. In the area of family planning, SHOPS Plus is promoting uptake of short-acting methods of contraception, such as condoms, through mass media and digital campaigns and community events.
SHOPS Plus used principles of human-centered design, with a behavioral economics lens, to co-create and then test innovative solutions that address barriers to condom use. The research phase of this activity included conducting a qualitative formative evaluation of the innovative solutions. Learn more about the activity process here.
- Assess which solutions appear to be most promising based on user and stakeholder feedback
- Recommend a shortlist of the most promising solutions to project partners for subsequent evaluation and implementation
SHOPS Plus used qualitative methods such as observations and in-depth interviews with potential users and other stakeholders to assess the desirability, feasibility and viability of the solutions that came out of the co-creation phase. Testing was conducted in an iterative fashion to fine-tune solutions and to allow for eventual selection of those that were most promising.
The team presented the most promising solutions to a group of condom manufacturers, some of which are now in discussions with SHOPS Plus for possible market testing and adoption.
Last updated: September 2020