India KAP Survey
The SHOPS Plus program in India implemented a survey to benchmark key knowledge, attitudes, and practices (KAP) to inform the design of targeted interventions to increase the use of child health, family planning, and tuberculosis treatment products and services among the urban poor in six states (Assam, Delhi, Chhattisgarh, Jharkhand, Odisha and Uttarakhand). Project activities include mass media campaigns, digital media interventions, and workplace/community interventions, focused on increasing demand among target populations.
The overall objective of this research effort was to gain insight into knowledge, attitudes, and practices related to:
- Use of short-acting family planning methods
- Use of ORS and zinc to treat childhood diarrhea
- Stigma of people living with tuberculosis
The study used quantitative household surveys to collect information. The target populations and project areas, though overlapping, vary for each health area (family planning, child health, and tuberculosis).
Last updated: October 2020