Increasing the use of total market approach strategies by private and public health sector actors

In the market for health products, a total market approach is a lens or process that can be applied to develop strategies that increase access to priority health products in a sustainable manner. SHOPS Plus is working with governmental and non-governmental institutions that influence health policy, health financing, and programmatic decisions in Tanzania to build support for total market approach principles. The project supports market research to better understand barriers to total market approach implementation and advocates for the inclusion of these principles into commodity policies and programs.

Learn more about total market approach

See all Tanzania program components.

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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.