Advocating for Social Marketing Programs to Local Stakeholders

Social marketing is effective in increasing the use of health commodities by target populations, and in reaching national health goals. This brief aims to support USAID discussions about social marketing and advocacy with local stakeholders.

Author

SHOPS Plus

Contributor

SHOPS Plus 

Published
May 2017
Resource Types
Brief
Technical Area
Pharmaceutical Partnerships and Social Marketing
Health Area
Family Planning
Keywords
sustainability
Current Downloads
53

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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.