Consumer Use of a Family Planning Text Message Service
This brief summarizes findings about consumer use of a text message information service in Kenya called m4RH. Consumers initiate contact with the free service by sending a text and accessing information on family planning from a menu of topics. Researchers assessed the impact of m4RH on family planning knowledge and behavior by drawing data from the messages sent and received by 6,784 study participants in a randomized controlled trial. The objective of this analysis was to document how consumers engaged with the service to inform the design of future mhealth interventions.
Contributor
SHOPS
Published
May 2016
Resource Types
Brief
Country
Kenya
Technical Area
Digital Health
Health Area
Family Planning
Keywords
Africa
Current Downloads
19