Haiti Market Segmentation Analysis: Family Planning, Diarrhea, and Home Water Treatment

The SHOPS Plus program in Haiti conducted a market segmentation analysis of the Haiti 2016-17 Demographic Health Survey data on family planning, diarrhea, and home water treatment. Through this analysis, SHOPS Plus identified key target groups who should be prioritized with social and behavior change communications and demand creation activities to achieve critical health impacts. This analysis examines in depth the profiles of these target groups, including product use, trends over time, and media access.

This presentation was shared in April 2019 during a workshop in Port au Prince with USAID, the Haitian Ministry of Health and other government departments, and other implementing partners.

Author

SHOPS Plus

Published
April 2019
Resource Types
Presentation
Country
Haiti
Technical Area
Social and Behavior Change
Health Area
Child Health
Family Planning
Keywords
behavior change communication
Caribbean
child health
chlorination
communicable diseases
condoms
contraceptives
demand generation
diarrhea
family planning
health products
injectables
long-acting permanent methods
market segmentation
maternal and child health
oral contraception
oral rehydration salts
safe drinking water
total market approach
water treatment
zinc
Current Downloads
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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.