Implementing a Total Market Approach for Family Planning Products: Lessons from Tanzania

The SHOPS Plus project supported its partners in Tanzania in adopting a total market approach to strengthen the country’s family planning market. This case study documents the strategy that the project used to build capacity among public and private sector stakeholders to effectively coordinate at national and subnational levels with the goal of strengthening markets. It highlights lessons and implementation tips that other countries can apply to pursue similar efforts in their own family planning programs.

Author

Sean Callahan, Nicole Kapesi, Maureen Ogada-Ndekana, and Françoise Armand

Contributor

SHOPS Plus

Published
November 2021
Resource Types
Brief
Country
Tanzania
Technical Area
Total Market Approach
Health Area
Family Planning
Current Downloads
21

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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

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