Moving the needle on health behaviors

Communication plays a powerful role in addressing behavioral barriers and shaping demand for health products and services. Uptake of short-acting methods of contraception and combined use of ORS and zinc to manage child diarrhea remains low in India. The SHOPS Plus program in India worked to combat this challenge through an integrated social and behavior change communication strategy focused on increasing the demand for reproductive and child health products and services among the urban poor. The project also supported the use of SBC to reduce stigma and discrimination associated with tuberculosis.

Author

SHOPS Plus

Contributor

SHOPS Plus

Published
June 2020
Resource Types
Brief
Country
India
Technical Area
Digital Health
Social and Behavior Change
Social and Behavior Change Communication
Health Area
Child Health
Tuberculosis
Current Downloads
5

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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.