Nepal Child Health Diarrhea Treatment: Qualitative research to inform ORS and zinc promotion
In Nepal, diarrhea is one of the most common illnesses among children and continues to be a major cause of childhood mortality and morbidity. Though the country implemented a nationwide program to treat diarrhea with oral rehydration solution and zinc, it has not achieved all desired results. SHOPS Plus is supporting the Nepal CRS Company, a Nepalese social marketing organization and key USAID partner, to strengthen its child health program and launch an oral rehydration solution and zinc co-pack. SHOPS Plus and CRS will launch the product in two distinct areas to develop and test effective commercial approaches and community-based demand creation activities. In order to maximize the effectiveness of co-pack promotion activities, SHOPS Plus conducted qualitative research with caregivers of children under five to better understand diarrhea care seeking and treatment perceptions and practices. This report provides findings from this research, which will inform social behavior change messages as CRS promotes its new co-pack.
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