Nepal Child Health Diarrhea Treatment: Qualitative research to inform ORS and zinc promotion

In Nepal, SHOPS Plus is supporting the Nepal CRS Company (CRS), a Nepalese social marketing organization and key USAID partner, to strengthen its child health program and launch an oral rehydration solution (ORS) and zinc co-pack. SHOPS Plus and CRS will launch the product in two distinct areas of Nepal to develop and test effective commercial approaches and community-based demand creation activities. The first activity area will be within four hill districts where CRS is already implementing community-based social and behavior change activities called the Remote Area Initiative. The second area of implementation is in an area where the population is denser, the roads are better, and commercial infrastructure is stronger. In order to maximize the effectiveness of co-pack promotion activities, SHOPS Plus conducted qualitative research with caregivers of children under five to better understand diarrhea care seeking and treatment perceptions and practices. These findings will inform social and behavior change messages as CRS promotes its new co-pack as well the child health modules of the Remote Area Initiative curriculum. This qualitative research was also used to pre-test brand options (e.g., package design, product name) for CRS’s new co-pack. 

Click the infographic to view and save the image

Author

Sujan Karki and Tess Shiras

Contributor

SHOPS Plus

Published
January 2019
Resource Types
Report
Country
Nepal
Technical Area
Social and Behavior Change
Health Area
Child Health
Keywords
behavior change communication
child health
oral rehydration
oral rehydration solutions
zinc
Current Downloads
3

shops-logo.png

usaid-logo-color.png

Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.