Opportunities to increase uptake of family planning products

Download

SHOPS Plus conducted an market segmentation analysis of the 2015 Afghanistan Demographic and Health Survey to identify and prioritize population segments most likely to adopt family planning products and services. This presentation includes findings from the analysis and recommended strategies that could improve programming. Ram Ganesan gave this presentation in Kabul on August 8, 2017 in collaboration with the Afghan Social Marketing Organization and the Afghanistan Ministry of Public Health.
 

Author

Ram Ganesan

Contributor

SHOPS Plus 

Published
December 2017
Resource Types
Presentation
Country
Afghanistan
Technical Area
Pharmaceutical Partnerships and Social Marketing
Social and Behavior Change Communication
Health Area
Family Planning
Keywords
base of the pyramid
behavior change communication
condoms
contraceptives
fertility
Current Downloads
64

shops-logo.png

usaid-logo-color.png

Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

Sign-up for our newsletter to get the latest updates from SHOPS Plus

Subscribe