Paraguay’s notable successes in improving the health of its people are best seen in its reproductive health indicators. In recent years the rate of contraceptive prevalence among women in union as well as all women of reproductive age has increased dramatically. This can be attributed to extensive support from the Government of Paraguay and USAID.
Although both the private and public sectors participated and contributed to these successes in reproductive health, unprecented growth in the public sector over the past decade caused some to question the long-term security of the overall contraceptive prevalence rate. To help inform policy makers and market leaders alike, this private sector assessment, requested by USAID/Paraguay, is meant to determine the current market segmentation and recent trends regarding FP products and services to get a better picture of the current public-private mix. Ultimately, the SHOPS project will derive from the findings a strategy, to be implemented by SHOPS, to help Paraguay achieve a healthy and balanced private-public mix that will be conducive to maintaining the successes achieved to date in reproductive health after graduating from donor support in family planning.