Promoting Family Planning, Maternal and Child Health through Beauty Parlors in Afghanistan

The SHOPS Plus team in Afghanistan is collaborating with the Afghan Social Marketing Organization to implement an innovative pilot in Kabul to train 200 beauty parlor staff to deliver information to female clients on key, often-stigmatized health topics. Beauty parlors—of which there are over 10,000 nationwide—represent a unique space in Afghanistan, as they are one of few places where women can freely gather and exchange information. Leveraging these safe spaces, the pilot aims to transform parlor staff into community-level change agents trained to begin conversations and share educational materials with clients on family planning and maternal and child health. The pilot expects to encourage open dialogue (among partners, friends, and family) and shift negative attitudes. The ultimate goal is to promote healthy practices and empower women to advocate for their own health and their children’s.

 

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Author

SHOPS Plus

Contributor

SHOPS Plus

Published
July 2019
Resource Types
Brief
Country
Afghanistan
Technical Area
Social and Behavior Change
Health Area
Child Health
Family Planning
Maternal Health
Keywords
contraceptives
gender
Current Downloads
14

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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.