Social Marketing Plus for Diarrheal Disease Control: Point-of-Use Water Disinfection and Zinc Treatment (POUZN) Project

The Social Marketing Plus for Diarrheal Disease Control: Point-of-Use Water Disinfection and Zinc Treatment (POUZN) Project is a $12 million project funded by USAID that was designed to expand access to and use of point-of-use (POU) water disinfection and zinc products for the prevention and treatment of diarrhea through private sector channels. The POUZN project was implemented from October 2005 through November 2010 by Abt Associates Inc. in collaboration with Population Services International (PSI). Over the life of the project, it worked in 13 countries. A full POU program was carried out in six countries (Benin, Democratic Republic of the Congo (DRC), Haiti, Kenya, Malawi, and Rwanda), full zinc promotion programs were carried out in four countries (Benin, Madagascar, Nepal, and Pakistan), and technical assistance was provided in four additional countries (Angola, Bangladesh, Cambodia, and Senegal).