Title: SHOPS Plus India Formative Evaluation of Innovative Condom Interventions
Principal Investigators: Andy Bhanot and Mehak Mann
Timeline: August 2019 - January 2020
In India, SHOPS Plus aims to increase the use of family planning, maternal, neonatal and child health, and tuberculosis treatment products and services among the urban poor by harnessing the potential of the private sector and catalyzing public-private engagement. In the area of family planning, SHOPS Plus is promoting uptake of short-acting methods of contraception, such as condoms, through mass media and digital campaigns and community events.
SHOPS Plus is using principles of human-centered design, with a behavioral economics lens, to co-create and then test innovative solutions that address barriers to condom use. The research phase of this activity includes conducting a qualitative formative evaluation of the innovative solutions.
- Assess which solutions appear to be most promising based on user and stakeholder feedback
- Recommend a shortlist of the most promising solutions to project partners for subsequent evaluation and implementation
Researchers are using qualitative methods such as observations and in-depth interviews with potential users and other stakeholders to assess the desirability, feasibility and viability of the solutions that came out of the co-creation phase. Testing is conducted in an iterative fashion, to fine-tune solutions and to allow for eventual selection of those that are most promising.
Last updated: November 2019