Soumitra Ghosh on Social Marketing

Soumitra Ghosh
Private Sector Advisor, SHOPS Plus

Social marketing programs help increase the availability and affordability of high quality health products. 

Soumitra Gosh is a senior private sector advisor on the SHOPS Plus project focused on social marketing programs. In this video, he explains the three-pronged role of social marketing programs and how they help increase the availability and affordability of high quality health products. He highlights the need for organizational capacity building and the critical part external communications plays along with the technical and financial capability of the organization.

Learn more about our social marketing and total market approach work. 

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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.