Formative Research in India to Inform Behavior Change Communications Strategies

As part of its strategy in India, SHOPS Plus uses behavior change communication to increase demand for family planning and tuberculosis treatment products and services. Formative research in these areas has been used to identify key barriers and behavioral patterns around the use of these products and services, in order to inform the development of tailored communications messages.

India Knowledge, Attitudes, and Practices Survey

The SHOPS Plus India program will implement a pair of baseline and endline knowledge, attitudes, and practices (KAP) surveys to evaluate the effectiveness of project activities to increase the use of child health, family planning, and tuberculosis treatment products and services among the urban poor in six states (Assam, Delhi, Chhattisgarh, Jharkhand, Odisha and Uttarakhand). Project activities include mass media campaigns, digital media interventions, and workplace/community interventions, focused on increasing demand among target populations.

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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.