Formative Research in India to Inform Behavior Change Communications Strategies

Background:
As part of its strategy in India, SHOPS Plus uses behavior change communication to increase demand for family planning and tuberculosis treatment products and services. Formative research in these areas has been used to identify key barriers and behavioral patterns around the use of these products and services, in order to inform the development of tailored communications messages.

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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.