SHOPS Plus

India is rapidly urbanizing and it is projected that by 2030, approximately 40 percent of the country’s population will be living in urban areas. To address health needs among the urban poor, SHOPS Plus focuses on increasing the use of maternal, neonatal and child health, family planning, and tuberculosis treatment products and services by harnessing the potential of the private sector and catalyzing public-private engagement.

SHOPS Plus uses an integrated approach to increase the use of maternal, neonatal, child health, family planning, and tuberculosis treatment products and services among the urban poor populations in nine states in India. The project is implementing evidence-based interventions to change behaviors of beneficiaries and public sector health care providers using four approaches:

An integrated media platform for targeted messaging through diverse channels
Workplace interventions to sustainably reach underserved youth populations
Engagement with private corporations and the government to amplify campaign messages and sustain access to priority goods and services
Innovative technologies to improve the quality of service provision, such as through a chatbot and an e-pharmacy model

Highlights from program activities from December 2016 through September 2020:

827

Patients provided with TB services or medicine through e-pharmacy model

5,818

Employees reached through work place sessions

118.9 million

Reached with child health or family planning messages

News and Highlights from India

New brief explores opportunities for corporate engagement in family planning

March 30, 2022

Understanding the effect of the COVID-19 pandemic on family planning demand

March 30, 2022

Private sector engagement: The best of 2021

January 25, 2022

Joining Forces to Fight Tuberculosis in Urban India

August 13, 2021

India

Public-Private Engagement

Tuberculosis

Child Health

Galvanizing strategic public-private engagement – the first of four webinars

June 17, 2021

Supporting women who experienced intimate partner violence during COVID lockdowns

June 15, 2021

India

Gender

Family Planning

Program Components

Improving diarrhea management practices

SHOPS Plus is implementing mass media, community events, and integrated diarrhea prevention and management campaigns to increase caregivers’ awareness of the benefits of using oral rehydration salts and zinc to properly manage cases of diarrhea.

Program Components

Improving quality of intrapartum and immediate postpartum care

SHOPS Plus is working to improve the quality of care during intrapartum and immediate postpartum periods in public health facilities through the support of the Alliance for Saving Mothers and Newborns implementing partners.

Program Components

Improving TB control and care

SHOPS Plus is conducting desk research and a formative study to inform the development of a social and behavior change communication strategy and campaign for and in coordination with the Central Tuberculosis Division, Ministry of Health and Family Welfare, government of India.

Program Components