With funding from USAID’s Sustainable Financing Initiative, SHOPS Plus identified four NGOs facing declining donor funding as well-positioned to transition to social enterprise models, which use a market-driven approach while focusing on social good. The project assessed each organization’s business and clinical operations and developed recommendations for increasing their operating efficiencies, implementing revenue strategies for cross-subsidization of HIV services with premium offerings, and improving their outreach to people living with HIV. This included recommendations to improve marketing, particularly around ways that the NGOs can strengthen their use of social media to benefit uptake of HIV services and potentially expand services. Based on these recommendations, SHOPS Plus initiated technical assistance to help the NGOs navigate changes in the funding landscape without jeopardizing access to HIV services for key and priority populations.
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