Family Planning

More than 225 million women worldwide still have an unmet need for family planning. Every year, there are more than 80 million unintended pregnancies, and every day, more than 800 women die from preventable causes related to pregnancy and childbirth. Improving access to family planning is critical to improving these health outcomes and requires engagement of both the public and private sectors.  In much of the developing world large numbers of clients rely on a wide range of private sector providers from midwives and doctors to drug shops and pharmacies as a source of family planning. Engagement of these providers is critical to achieving improving these health outcomes.

SHOPS Plus aims to achieve universal access to family planning products and services through the private sector by:

  • Strengthening and scaling private provider networks and franchises
  • Supporting UHC initiatives by enhancing financial protection for the poor through a variety of financing options including contracting, vouchers and insurance 
  • Establishing pharmaceutical partnerships and promoting social marketing to improve access to family planning products 
  • Helping governments maximize private sector contributions by conducting market segmentation analyses, implementing TMA strategies, and identifying and brokering public-private partnerships
  • Improving the quality, scale, and viability of private family planning providers by offering training in clinical, counseling, and business skills, along with access to financing
  • Using behavior change communication to increase demand for family planning services and products
  • Employing mobile technologies for data collection, provider training, and consumer outreach

Examples of our work
To address the gap in Haiti between free, plain condoms and commercially marketed condoms with special features, SHOPS Plus will market a scented and colored male condom. The project will design the condom foil and create a name for the new product. This will increase condom availability and help segment the Haitian market, helping to address unmet need.

In Madagascar, SHOPS Plus researchers are evaluating a successful voucher program that provides contraception for youth. Results will inform the future of the program in the country and other similar programs.

Countries: Haiti, India, Madagascar, Nepal, Nigeria, Senegal



Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.