Governments and donors alone cannot reach the ambitious health goals associated with Family Planning 2020, ending preventable child and maternal deaths, and achieving an AIDS-free generation. As part of a total market approach, corporate stakeholders must be engaged to mobilize expertise and products, capture efficiencies, and even raise financial resources.
SHOPS Plus facilitates corporate engagement by:
- Conducting analysis on gaps in national and regional health programming to identify priority areas where expertise or other resources from corporates—even those not in the health sector—can be leveraged
- Brokering partnerships designed with both social and commercial benefits, in which resources and expertise from the corporate sector are used to advance a common health goal
- Identifying how the provision of health services for employees may help companies save money by reducing absenteeism, reducing recruitment and training requirements for new staff, and limiting costs of health coverage
- Working with multiple stakeholders to implement partnerships that use the expertise of donors, governments, civil society, and corporates
Example of our work
In Senegal, SHOPS Plus is working with local gas and logistics conglomerate, Fûts Métalliques de l’Afrique de l’Ouest (FUMOA), to raise awareness and use of the Milda long-lasting insecticide nets and Aquatabs (chlorine water purification tablets) that FUMOA is buying from the project’s local social marketing partner, L’Agence pour le Développement du Marketing Social (ADEMAS).
In Tanzania, the project is working with USAID and North Star Alliance in Tanzania to address the health and safety of transport workers who are more affected by HIV/AIDS and other health issues than the general population. The project will work with North Star Alliance to support the expansion of HIV services, including access to treatment, and financial opportunities to support sustainability.
In India, SHOPS Plus is partnering with Viacom 18 and MTV’s Staying Alive Foundation on the development and implementation of the MTV Nishedh (meaning Taboo) campaign. The foundation is a global expert in reaching young people, and has two decades of experience in producing and implementing HIV prevention and sexual and reproductive health and rights mass-media behavior change campaigns. The partnership leverages various companies’ expertise in media, reaching youth, working with providers, and providing family planning counseling for the target population.