Increasing birth spacing among young couples

Despite the high unmet need, use of short-acting methods has declined in urban areas over the last decade. The project is addressing key factors that inhibit couples from seeking family planning information and services through mass media campaigns. 

To complement the campaigns, the project will implement innovative and inter-personal communication to increase couples’ access to family planning counseling and information through: 

  • Digital media platforms to foster dialogue
  • Chatbot and helpline counseling services 
  • Community engagement events through the support of public-private partnerships 
  • Workplace interventions to improve knowledge and access to family planning 

Read more about corporate engagement, social and behavior change, digital health, and family planning.

See all India program components.



Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.