While health statistics have improved over the past few decades, Haiti still faces poor maternal and child health outcomes and preventable deaths. The overextended health system was further weakened by the 2010 earthquake and Hurricane Matthew. Engagement with the private sector can help fill the gaps to provide sustainable solutions to chronic health challenges.
In Haiti, USAID estimates that as many as 24,000 children’s and 1,800 women’s lives could be saved by improving access to family planning interventions. However, in 2013, contraceptive prevalence was just 35 percent. Diarrhea accounts for 12 percent of under-5 deaths, and only approximately 60 percent of the population has access to improved drinking water sources. The cholera outbreak has further exacerbated water, sanitation, and hygiene-related challenges caused by poor infrastructure. More recently, the Zika virus has also become a concern. Over the past year, Zika has been found in all 10 departments in the country.
SHOPS Plus uses social and behavior change communication campaigns to increase overall demand for family planning, child health, and home water treatment products (HWTs). This work includes training and deploying health educators, developing mass media campaigns, and leveraging mhealth platforms. SHOPS Plus also uses these campaigns to promote awareness about and prevention of Zika. To ensure the continuity of impact, the project will work with a local organization to implement its social marketing activities. In addition, SHOPS Plus will launch and market new brands of family planning and child health products, and enhance the marketing and distribution of HWTs to meet growing demand.