While health statistics have improved over the past few decades, Haiti still faces poor maternal and child health outcomes and preventable deaths. The overextended health system was further weakened by the 2010 earthquake and Hurricane Matthew.  Engagement with the private sector can help fill the gaps to provide sustainable solutions to chronic health challenges.

  • 40%
    of the population does not have access to improved drinking water sources
  • 35%
    of women use modern contraceptives
  • > 25,000
    children’s and women’s lives could be saved by improving access to family planning

In Haiti, USAID estimates that as many as 24,000 children’s and 1,800 women’s lives could be saved by improving access to family planning interventions. However, in 2013, contraceptive prevalence was just 35 percent. Diarrhea accounts for 12 percent of under-5 deaths, and only approximately 60 percent of the population has access to improved drinking water sources. The cholera outbreak has further exacerbated water, sanitation, and hygiene-related challenges caused by poor infrastructure. More recently, the Zika virus has also become a concern. Over the past year, Zika has been found in all 10 departments in the country.

SHOPS Plus uses social and behavior change communication campaigns to increase overall demand for family planning, child health, and home water treatment products (HWTs). This work includes training and deploying health educators, developing mass media campaigns, and leveraging mhealth platforms. SHOPS Plus also uses these campaigns to promote awareness about and prevention of Zika. To ensure the continuity of impact, the project will work with a local organization to implement its social marketing activities. In addition, SHOPS Plus will launch and market new brands of family planning and child health products, and enhance the marketing and distribution of HWTs to meet growing demand.

Program Components

Increase Availability of Family Planning and Maternal and Child Health Products

To address the need for reproductive, maternal, and child health products, and to facilitate Haitians’ ability to address related morbidities and mortalities, SHOPS Plus works to improve the availability of condoms, oral contraceptives, injectable contraceptives, and ORS with zinc for the treatment of diarrhea. The project focuses its efforts on addressing identified market gaps with the launch of new branded products.

Increase Use of Family Planning and Maternal and Child Health Products

SHOPS Plus uses interpersonal communications to promote the use of family planning, nutrition, ORS and zinc, and household water treatment products in communities across target departments in Haiti. The project also uses ongoing radio shows and advertisements in partnership with regional and community stations, such as Voice of America Creole. The messages will raise awareness of the benefits of IUDs, hormonal implants, and more.

Promote Awareness and Prevention of Zika

SHOPS Plus works to reduce negative birth outcomes in Haiti. Through the promotion of family planning products and services, the project helps couples and single women plan their pregnancies to avoid unintended pregnancies, particularly while Zika is a threat. SHOPS Plus promotes the use of condoms by couples who are expecting or have reason to think they might be. The project also promotes the use of mosquito repellent for women who are pregnant or have reason to think they might be.



Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.