Evidence shows the profound extent to which gender norms affect health outcomes in family planning, HIV, and maternal and child health. Discrimination, gender-based violence and poor access to resources can affect both access to and quality of the care women and girls need to stay healthy. Female health providers may have more significant barriers to enter the profession or start private sector businesses, such as discriminatory lending practices or educational obstacles. For both consumers and providers, the private sector is uniquely positioned to advance gender equality while tackling deeply rooted barriers to improved health for women and girls.

Committed to gender equality, SHOPS Plus upholds the USAID Gender Equality and Female Empowerment policy and recognizes that its results will be stronger by integrating gender throughout the project. SHOPS Plus will address issues such as gender-based violence, barriers for female providers, and male engagement.

SHOPS Plus makes gender equality a priority by:

  • Conducting in-country gender analyses and audits, and using the findings to shape activities for better outcomes
  • Integrating gender questions in private sector assessments to better understand barriers to health care and address them
  • Creating a business case for corporate partners that provides evidence of the advantages of gender integration
  • Incorporating gender into research studies and monitoring and evaluation

Example of our work

SHOPS Plus assessed the workplace environment and programmatic attention to gender of CRS, Nepal’s leading social marketing company. It provided gender training to more than 80 staff members and worked closely with the staff to identify priorities. This resulted in a new gender working group, representing the organization’s core departments. The group will build skills in gender integration and update the human resources manual to include an emphasis on gender equality.

Countries: AfghanistanHaiti, India, Madagascar, Nepal, Nigeria, Senegal, Tanzania



Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.