Evidence shows the profound extent to which gender norms affect health outcomes in family planning, HIV, and maternal and child health. Discrimination, gender-based violence and poor access to resources can affect both access to and quality of the care women and girls need to stay healthy. Female health providers may have more significant barriers to enter the profession or start private sector businesses, such as discriminatory lending practices or educational obstacles. For both consumers and providers, the private sector is uniquely positioned to advance gender equality while tackling deeply rooted barriers to improved health for women and girls.

Committed to gender equality, SHOPS Plus upholds the USAID Gender Equality and Female Empowerment policy and recognizes that its results will be stronger by integrating gender throughout the project. SHOPS Plus will address issues such as gender-based violence, barriers for female providers, and constructive male engagement.

SHOPS Plus makes gender equality a priority by:

  • Conducting thorough in-country gender analyses
  • Integrating gender questions in private sector assessments to better understand barriers to health care and address them
  • Creating a business case for corporate partners that provides evidence of the advantages of gender integration
  • Incorporating gender into research studies and monitoring and evaluation

Example of our work

SHOPS Plus completed an analysis to examine project barriers and opportunities related to gender dynamics in Haiti. The analysis looked at how gender transformative messaging can be incorporated into the project’s social and behavior change communication activities and how gender-based violence can affect the use of family planning. The project will incorporate key takeaways from this assessment into the planning and implementation of its activities.

Countries: Haiti, India, Madagascar, Nepal, Nigeria, Senegal, Tanzania



Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.