Reducing intimate partner violence
The COVID-19 pandemic has increased tensions in households, leading to higher incidence of Intimate Partner Violence (IPV) in India. One of the many negative consequences of this is decreased autonomy around family planning and contraceptive choice. This can be decreased access to contraceptives for women who are currently using contraceptives, and reduced confidence and desire to adopt a method for women who are considering starting contraceptive use. To combat this, SHOPS Plus is developing a digital campaign, using platforms such as Facebook and Instagram, to create awareness about IPV and promote the SHOPS Plus FP helpline as a safe and confidential way to speak with a counselor, who will then direct the caller to an NGO specialized in providing IPV support.