Research and Evaluation

SHOPS Plus conducts programmatically relevant research and evaluation to inform country activities, demonstrate impact, and contribute to the generation and use of global evidence in priority health areas, including family planning and reproductive health, HIV, child health, and tuberculosis. 

SHOPS Plus global research studies examine family planning, HIV, and child health outcomes across different countries. These studies focus on addressing gaps in existing evidence on private sector health and identify trends and differentials between countries and over time. Results contribute to the global knowledge base on private sector health.

SHOPS Plus modeling analyses explore the potential role of the private sector in increasing access to a wider range of modern contraceptive methods under different scenarios. Results can inform policies and investments in private sector strategies, especially as family planning stakeholders look to accelerate progress toward Family Planning 2020 goals.

Private facility censuses collect a broad range of information on all private facilities in a country, such as services offered, staffing, facility infrastructure, and GPS coordinates. Results provide a comprehensive and an up-to-date picture of the size, scope, location, and composition of the private health sector and can be used by a variety of stakeholders to identify gaps in services, inform the development and implementation of private health sector programs, and facilitate public-private collaboration.

Formative research employs quantitative and qualitative methods to inform current and future SHOPS Plus activities. Studies include health product availability surveys, campaign reach and recall surveys, mystery client surveys, and Knowledge, Attitudes and Practices studies to understand the behaviors, intentions, and motivations of private sector actors and clients. Results feed directly into activity design, decision-making, and adaptive management.

SHOPS Plus impact evaluations use rigorous study designs to determine whether activities and interventions have had an impact on a variety of health outcomes. Process evaluations use mixed methods to determine whether an intervention was implemented as intended and examine how an intervention’s design, execution and context may influence certain outcomes. Results provide valuable information about how to alter and improve implementation in future iterations.

Market Segmentation Analyses using secondary datasets seek to define population segments most likely to adopt priority health products and services, and identify strategies to reach those segments. 

See the full list of recent and ongoing SHOPS Plus studies below:

Modeling briefs: 









Countries: Afghanistan, IndiaNepal, NigeriaSenegal, Tanzania



Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.