India is rapidly urbanizing and it is projected that by 2030, approximately 40 percent of the country’s population will be living in urban areas. To address health needs among the urban poor SHOPS Plus focuses on increasing the use of maternal, neonatal and child health, family planning, and tuberculosis treatment products and services by harnessing the potential of the private sector and catalyzing public-private engagement.
SHOPS Plus uses an integrated approach to increase the use of maternal, neonatal, child health, family planning, and tuberculosis treatment products and services among the urban poor populations in nine states in India. The project is implementing evidence-based interventions to change behaviors of beneficiaries and public sector health care providers using four approaches:
- An integrated media platform for targeted messaging through diverse channels
- Workplace interventions to sustainably reach underserved youth populations
- Engagement among private and public sector networks to amplify messaging
- Innovative technology-based systems to improve quality of service provision
Relevant research:
- Formative Research in India to Inform Behavior Change Communications Strategies
- India Knowledge, Attitudes, and Practices Survey
- Sources for Sick Child Care in India
