Further improvements in health and development indicators require programs to address specific geographic and demographic groups. India is characterized by a vibrant and robust private health sector that could be tapped to improve the health outcomes of vulnerable populations.
As the government of India aims to accelerate progress toward FP2020 goals and reorients its strategy to accommodate the Sustainable Development Goals, it is committed to increasing contraceptive options. The government’s strategy includes supporting the introduction of additional methods, including progestin-only pills and depot medroxyprogesterone acetate (DMPA), revising the national social marketing program to support an expanded product basket that reaches underserved populations, and partnering with the private sector in scaling-up product and service delivery coverage.
SHOPS Plus aims to demonstrate scalable private sector approaches in support of the government's efforts. The project focuses on achieving a sustainable increase in the use of reproductive, maternal, newborn, child, and adolescent health (RMNCH+A) services by underserved populations by scaling effective and innovative market-based approaches. The project’s work will complement national and state government efforts to increase access to and create demand for a range of RMNCH+A products, engage with the private sector to reach underserved rural populations, and identify and incubate innovative models of delivering priority health products and services to underserved groups. The project will leverage global experience and build on the successes and lessons learned from predecessor projects to identify, surface, and scale successful market-based approaches that improve health outcomes.