India Knowledge, Attitudes, and Practices Survey

Title: India Baseline KAP Survey
Principal Investigator: Andy Bhanot
Timeline: September 2018 – April 2019

The SHOPS Plus India program will implement a pair of baseline and endline knowledge, attitudes, and practices (KAP) surveys to evaluate the effectiveness of project activities to increase the use of child health, family planning, and tuberculosis treatment products and services among the urban poor in six states (Assam, Delhi, Chhattisgarh, Jharkhand, Odisha and Uttarakhand). Project activities include mass media campaigns, digital media interventions, and workplace/community interventions, focused on increasing demand among target populations. Key project activities are being implemented after the completion of data collection for the baseline survey. The endline survey will measure changes in key KAP indicators near the end of the project. 

Objectives/research questions:
The overall objective of this research effort is to gain insight into the effectiveness of the project interventions at improving knowledge, attitudes and practices in key health areas among the target populations in the six states.

The study is using two quantitative household surveys to collect information. A baseline survey is being used to assess current KAP related to key outcomes (such as use of oral contraceptives, stocking of ORS and Zinc to treat childhood diarrhea, and perceptions of tuberculosis) and will also provide the project with data to inform project activities moving forward. An endline survey will provide data that can be used to assess the changes in key outcomes and therefore provide insight into the effectiveness of project activities between the baseline and endline periods. The target populations and project areas, though overlapping, vary for each health area (family planning, child health, tuberculosis).

Status: Baseline survey data collection ongoing; endline survey planned for early 2020 
Date of last update: March 2019
IndiaPharmaceutical Partnerships and Social Marketing

See other SHOPS plus studies. 



Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.