SHOPS Plus implemented an evidence-based four-pronged child health approach to improve diarrhea treatment for children under 5. This approach included creating a favorable enabling environment by partnering with local authorities; increasing knowledge of and demand for oral rehydration solution (ORS) and zinc among private providers and caregivers; building the capacity of private drug shops, proprietary patent medicine vendors, and other private providers; and ensuring access to quality supplies of ORS and zinc through partnerships with local manufacturers.
The component focused on increasing availability and use of ORS and zinc in Benue and Kebbi states. The project used a community-based approach to promote ORS and zinc through mass media and interpersonal communications activities for women’s groups, faith-based leaders, and NGOs. The project was committed to strengthening the provision of private sector information, products, and services at the community and health facility levels, while increasing effective public-private engagement to improve overall child health outcomes.