SHOPS Plus introduces a new home water treatment product in Haiti. The effort is in collaboration with two major players in the local health care market: Medentech, a manufacturer, and Propharma, a national distributor. The role of SHOPS Plus is to increase awareness of the brand while its partners will focus on availability and affordability of the product.
Only 60 percent of the population in Haiti has access to improved drinking water sources. A cholera outbreak further exacerbated challenges related to water and sanitation caused by poor infrastructure.
In support of the National Directorate of Water and Sanitation, the SHOPS Plus team is working with UNICEF on an assessment of the market for home water treatments. The objective is to identify opportunities for supply and demand-side interventions that align with the national home water treatment strategy. The team is also exploring potential partnerships with manufacturers of local brands such as Gadyen Dlo, Klorfasil, and Aquajif.
“A key part of ensuring clean water is making sure everyone has access to home water treatment products through the private sector. There are already some promising products on the market, and SHOPS Plus is helping to increase their reach and appeal. ” − John Harris, SHOPS Plus Chief of Party, Haiti
To bolster the successful uptake of home water treatments, the project is designing a major national social and behavior change communication campaign. The campaign corresponds with the national cholera elimination plan and will focus on water treatment and storage practices.