Sustaining Social Marketing for Health: Perspectives from Asia and Africa

May 18, 2017

USAID’s years of experience supporting social marketing programs around the world provide valuable insight into strategies for increasing the sustainability of those programs over time.

SHOPS Plus hosted the launch of new tools for USAID social marketing programs and a panel discussion with speakers representing organizations managing social marketing programs at three different phases: scale up, maturing, and transition.

The speakers include Francoise Armand, Jeffrey Barnes, and Ramakrishnan Ganesan from Abt Associates, Jiblal Pokharel of the Nepal CRS Company, and Judith Hechelheim of PSI. 


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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.