About Ramakrishnan Ganesan

Ramakrishnan Ganesan is the Regional Manager for Afghanistan and provides support across technical areas for the SHOPS Plus project.  He is a private sector health specialist with 17 years’ experience in family planning, child health, and HIV/AIDS prevention interventions. His background includes product and service marketing, market research, and behavior change communications. Ganesan has extensive experience in India and has led projects funded by USAID, BMGF, and the Packard Foundation. He holds an MBA from the Xavier Institute of Management in India.

Expertise

Social marketing, social franchising, total market approach, market research

Country Experience

Afghanistan, India, Kenya, Nepal

Authored Publications

• The Private Sector’s Contributions to Family Planning Market Growth
• Factors Influencing the Private Sector's Contributions to Family Planning Market Growth: A Synthesis of Six Country Analyses
• Public-Private Partnerships for Family Planning Commodities
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