Awareness and use of D’zire condom among urban Nepali men: Reach & recall baseline and endline results

SHOPS Plus Nepal supports a large social marketing organization called the CRS Company. CRS ran a marketing campaign for its D’zire condom brand in 2018. SHOPS Plus conducted baseline and endline household surveys with urban male condom users to evaluate the campaign’s reach and recall. After the condom campaign, awareness of CRS’s brand increased by nearly 50 percent and use of the brand increased by more than 80 percent. View the slide deck to learn more about the campaign’s reach and recall as well as more general findings on media habits and condom preferences and perceptions among men in urban Nepal.

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Author

SHOPS Plus

Published
September 2020
Country
Nepal
Technical Area
Pharmaceutical Partnerships and Social Marketing
Health Area
Family Planning
Keywords
condoms
family planning
Nepal
social marketing
Current Downloads
5

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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.

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