Awareness and use of D’zire condom among urban Nepali men: Reach & recall baseline and endline results
SHOPS Plus Nepal supports a large social marketing organization called the CRS Company. CRS ran a marketing campaign for its D’zire condom brand in 2018. SHOPS Plus conducted baseline and endline household surveys with urban male condom users to evaluate the campaign’s reach and recall. After the condom campaign, awareness of CRS’s brand increased by nearly 50 percent and use of the brand increased by more than 80 percent. View the slide deck to learn more about the campaign’s reach and recall as well as more general findings on media habits and condom preferences and perceptions among men in urban Nepal.
Click the infographic to view and save the image