Kenya: The Private Sector's Contributions to Family Planning Market Growth

The Kenyan family planning market experienced significant growth from 1989 to 2014, with the modern contraceptive prevalence rate among married women increasing from 17.9 percent to 53.2 percent. The private sector played a significant role in this market growth. A SHOPS Plus analysis revealed several economic, sociocultural, policy, and programmatic factors that facilitated the private sector’s contributions to increase the modern contraceptive prevalence rate. Understanding these factors can help donors and country governments better consider appropriate private health sector investments and interventions in their family planning programs.