Private Sector Contribution to Improving Health Outcomes in Fragile States: The Case of the Afghan Social Marketing Organization

ASMO has implemented USAID-supported social marketing programs for over a decade, and is now Afghanistan’s leading social marketing organization and largest private sector provider of many critical health products. Weakened by decades of conflict, Afghanistan is now rebuilding its public health systems. ASMO is complementing the government’s efforts by marketing six affordably priced and high quality health products: Asodagi condoms,
Khoshi combined oral contraceptive pills, Khoshi injectable contraceptives, Shefa oral rehydration solution (ORS), Abpakon household water treatment solution, and Taqwia Khon iron-folic acid tablets. ASMO distributes these health products through a network of over 4,000 wholesalers, pharmacies, and general stores to ensure that products are easily accessible by men and women across Afghanistan. SHOPS Plus analyzed data from the 2015 Afghanistan Demographic Health Survey and used established modeling tools to more fully understand ASMO’s contribution to health outcomes in Afghanistan. This brief presents those findings.

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Author

SHOPS Plus

Contributor

SHOPS Plus

Published
July 2019
Resource Types
Brief
Country
Afghanistan
Technical Area
Networks and Franchising
Health Area
Child Health
Family Planning
Maternal Health
Keywords
child health
condoms
contraceptives
diarrhea
family planning
health products
health systems
injectables
market-based approaches
market-based solutions
maternal and child health
maternal health
oral contraception
oral rehydration
oral rehydration salts
safe drinking water
social franchise
social marketing
water treatment
Current Downloads
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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.