Strategies for Changing the Behavior of Private Providers

As the international health community progresses in achieving global development goals, the ability to change the behavior of providers to achieve optimal health outcomes becomes more critical. This primer was designed as a resource for field staff who implement private provider behavior change programs. Informed by professional experience and a literature review, the primer covers behavior change theories and an adoption model. A review of the four forces that influence provider decisionmaking (company promotion, product experience, outside information sources, and environmental factors) draws on examples from developing countries. It concludes with essential information for program design and implementation.

Author

Nicole Grable, Samantha Lint

Contributor

SHOPS Project

Published
February 2016
Resource Types
Primer
Technical Area
Digital Health
Networks and Franchising
Pharmaceutical Partnerships and Social Marketing
Provider Quality
Social and Behavior Change Communication
Health Area
Child Health
Family Planning
Keywords
contraceptives
diarrhea
maternal and child health
midwives
oral contraception
oral rehydration solutions
pharmaceutical partnerships
pharmacies
provider associations
provider networks
quality improvement
social franchise
social marketing
zinc
Current Downloads
51

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Sustaining Health Outcomes through the Private Sector (SHOPS) Plus is a five-year cooperative agreement (AID-OAA-A-15-00067) funded by the United States Agency for International Development (USAID). This website is made possible by the generous support of the American people through USAID. The information provided on this website is not official U.S. government information and does not represent the views or positions of USAID or the U.S. government.