Using Market Segmentation for Targeted Marketing Strategies

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Presentation by Margot Fahnestock, MPP, AFFORD Social Marketing Initiative/Uganda on Social Marketing Research at the PSP-One Online Social Marketing Conference 2008.

Author

Margot Fahnestock, MPP, AFFORD Social Marketing Initiative/Uganda

Contributor

Margot Fahnestock, MPP, AFFORD Social Marketing Initiative/Uganda

Published
April 2008
Resource Types
Other
Technical Area
Pharmaceutical Partnerships and Social Marketing
Keywords
social marketing
Current Downloads
13

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